Largest energy company after the Big 6, asked us to develop strategy and advertising in 2013. We devised long term brand strategy and executions plus this launch commercial to establish their name and build on public concerns about energy prices.
First Utility – ‘Pennies’
Dir. Lalli Jonsson
Lending Works is an ambitious company in the burgeoning new financial technology market. Upstart wrote and produced this video for their website combining a simple explanation of their service with a tone of voice to build on for future, wider communications.